Max Hess Jr, the second owner of one of the greatest stores in Allentown, PA called Hess' Brothers. I ran it from 1932-1968.
In 1953, the B.C. Forbes & Sons book, America’s Twelve Master Salesmen, Hess is on there as the second. If you have an hour, I recommend you watch the PBS documentary on Hess' called Hollywood on Hamilton. You can even read up on the store here.
By the way, if you click on the picture of the inside, Max Hess Jr is buried on the bottom left.
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